Storyboards
What is the purpose of a storyboard?
The purpose of a storyboard is to help gain a better understanding of what we want to see within our music video and to display each scene in the chronicle order we wish to edit them. Through creating the storyboards, me and the other members of my group discussed the micro elements we plan to use when filming each scene of our video. These elements consist of the camera shot, location, iconography, lighting, actors, sound, and editing. Through creating our storyboard we was able to save time when filming as we all had a good understanding of what location we was going to use and what iconography we would need to bring.
The purpose of a storyboard is to help gain a better understanding of what we want to see within our music video and to display each scene in the chronicle order we wish to edit them. Through creating the storyboards, me and the other members of my group discussed the micro elements we plan to use when filming each scene of our video. These elements consist of the camera shot, location, iconography, lighting, actors, sound, and editing. Through creating our storyboard we was able to save time when filming as we all had a good understanding of what location we was going to use and what iconography we would need to bring.
How did you use your primary and secondary research that you carried out, to plan your music video?
The primary and secondary research I conducted helped me create my music video as I gained a better understanding of what is expected within a music video. The Primary research I conducted was questionnaires in which I asked 40 people questions on what they would prefer to see in a music video. One question I asked was whether they preferred to watch music videos that conformed to the conventions or whether they preferred to see a diverse music video. Once we gathered our finding we learnt that the majority of the people we asked preferred a conventional music video. Therefore when designing our music video storyboards we consciously included stereotypical conventions to the pop music genre as it would attract our target audience. Further primary research I conducted was the Vox Pops. This is where I interviewed people asking them further questions about music videos. This was effective as I learnt that the majority of people we interview preferred to listen to pop music. Therefore we felt that our chosen artist was a suitable to use as he is a pop artist and would appeal to our target audience.
The secondary research I conducted was looking at two different theories. The first theory I analyse was Goodwin's theory in which he suggested that a music video should show a link between the lyrics and the visuals. This is because it gives the audience a better understanding of the meaning of the song. Therefore when conducting our music video, we also used this technique for example when the lyrics say 'I remember years ago' we will show a flashback of the male and female. Goodwin also suggested that there should be a relationship between the music and the visuals. This is something we also Incorporated into our music video as when the songs is slow, we are going to use slow pace editing, however when the chorus starts the beat increases in which we will then use fast pace editing. The second theory I analysed was Dyers Star theory. Dyer suggested that the artist should appear ordinary for the consumer in order for them to be able to relate, however appear extraordinary to be viewed as an Idol. Therefore when creating our music video, we dressed our artist in casual clothing so that he doesn't appear as superior to our target audience. However when filming certain scenes, our artist was seen to be wearing designer clothing such as Super dry. This is effective as it shows the artist to be fashionable therefore encouraging his audience to invest in the same brand (extraordinary to the consumer).
The primary and secondary research I conducted helped me create my music video as I gained a better understanding of what is expected within a music video. The Primary research I conducted was questionnaires in which I asked 40 people questions on what they would prefer to see in a music video. One question I asked was whether they preferred to watch music videos that conformed to the conventions or whether they preferred to see a diverse music video. Once we gathered our finding we learnt that the majority of the people we asked preferred a conventional music video. Therefore when designing our music video storyboards we consciously included stereotypical conventions to the pop music genre as it would attract our target audience. Further primary research I conducted was the Vox Pops. This is where I interviewed people asking them further questions about music videos. This was effective as I learnt that the majority of people we interview preferred to listen to pop music. Therefore we felt that our chosen artist was a suitable to use as he is a pop artist and would appeal to our target audience.
The secondary research I conducted was looking at two different theories. The first theory I analyse was Goodwin's theory in which he suggested that a music video should show a link between the lyrics and the visuals. This is because it gives the audience a better understanding of the meaning of the song. Therefore when conducting our music video, we also used this technique for example when the lyrics say 'I remember years ago' we will show a flashback of the male and female. Goodwin also suggested that there should be a relationship between the music and the visuals. This is something we also Incorporated into our music video as when the songs is slow, we are going to use slow pace editing, however when the chorus starts the beat increases in which we will then use fast pace editing. The second theory I analysed was Dyers Star theory. Dyer suggested that the artist should appear ordinary for the consumer in order for them to be able to relate, however appear extraordinary to be viewed as an Idol. Therefore when creating our music video, we dressed our artist in casual clothing so that he doesn't appear as superior to our target audience. However when filming certain scenes, our artist was seen to be wearing designer clothing such as Super dry. This is effective as it shows the artist to be fashionable therefore encouraging his audience to invest in the same brand (extraordinary to the consumer).
How did you and your group storyboard your music video?
To create our storyboards, as a group we had a discussion of what we want to include in our music video. This required us to decided on specific locations and what iconography we could use in the music video. We also discussed combined our ideas and spoke about micro elements such as what lighting we would use when creating our music video and what actors would be needed in each individual shot. This was effective as when it came to designing our storyboards we had a good understanding of what we wanted to see within our music video and how we were going to achieve them.
To create our storyboards, as a group we had a discussion of what we want to include in our music video. This required us to decided on specific locations and what iconography we could use in the music video. We also discussed combined our ideas and spoke about micro elements such as what lighting we would use when creating our music video and what actors would be needed in each individual shot. This was effective as when it came to designing our storyboards we had a good understanding of what we wanted to see within our music video and how we were going to achieve them.
How did you share the responsibility?
When creating our storyboards, we split the responsibility between two group members, myself and Jagoda. Jagoda took the role of drawing each camera shot whereas I wrote what location, camera shot, sounds, editing, iconography, and actors we would use.
When creating our storyboards, we split the responsibility between two group members, myself and Jagoda. Jagoda took the role of drawing each camera shot whereas I wrote what location, camera shot, sounds, editing, iconography, and actors we would use.
Did you follow your storyboards, or did you make changes?
When filming our music video, we followed our storyboards as much as we possible could. However when we edited our footage we felt that is would be beneficial to add more happy memories of the male and female into the music video. This was because we wanted to show a relationship between the lyrics and visuals. We found that the song only increased pace and changed towards the end of the song in which we didn't have enough positive footage.
When filming our music video, we followed our storyboards as much as we possible could. However when we edited our footage we felt that is would be beneficial to add more happy memories of the male and female into the music video. This was because we wanted to show a relationship between the lyrics and visuals. We found that the song only increased pace and changed towards the end of the song in which we didn't have enough positive footage.
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This post demonstrates a proficient understanding of why storyboards are essential to consider, especially when planning a production. It is clear to see that you have used your research to inform your group planning and the storyboard pages, help to demonstrate the planning well.
ReplyDeleteTo develop this post, you need to discuss why you made certain changes to your plans, while filming