Target Audience Research - Questionnaires

Target audience research - Questionnaire

Questionnaires are an effective ways of researching the target audience and getting a better understanding of what they expect to see in a music video of a certain genre. It highlights the target audience's opinions of our chosen artist and helps us see what codes and conventions are most popular. We are therefore able to take the findings into consideration and apply them to our music video. We then know that this is a music video that is aimed at a certain target audience that would like to watch it. Questionnaires consist of two types of questions: open and closed. Open questions are useful in collecting qualitative data whereas close questions are useful in collecting quantitative data. As a group we created a questionnaire using both types of questions. We asked 40 different people questions we felt would find beneficial in helping us understand what the target audience expects to see. These questions consisted of:

1)What is your gender:
Male 

Female

2)How old are you?

14-16

17-19

20-22

23-25

26+

3)What music genre do you prefer?

Pop 

R&B

Indie

Rock

Other

4)On average how many music videos do you watch a week?

None

1-5

6-10

11-15

16-20

21-25

26+

5)What aspects of music videos do you find most effective?

Performance

Narrative 

concept

6)Do you prefer music videos that are conventional or diverse?

Conventional

Diverse

7)Have you heard of James Arthur?

Yes

No

8)If yes, what is your favourite single?

.............................................................

9)What editing style do you prefer?

Fast paced editing

Slow paced editing

Colour tints 

Green screen

10)Do you like music videos that feature a motif (any recurring element in a story that has symbolic significance)?

Yes 

No

As a group we all went round interviewing available people asking them the questions above. We surveyed 40 people of all different ages as we would get a wide range of findings. It also helped us identify the age group that most particularly enjoys listening to James Arthur. More specificly we were able to get an understanding of what age groups prefer to see in music videos.   When creating the questionnaire, Jagoda and Dipika worked in a pair and designed our questions whilst myself and Jamie created the pie charts using our findings we collected.