Planning Cinematography
What is the purpose of cinematography?
The purpose of the cinematography reflects the narrative of the music video in which it provides the audience with a better understanding of the song. Different camera shots are used throughout the music video providing the audience with different perspectives. Within music videos different camera shots are used to connote different meanings. For example a high angle would be used to show the vulnerability of the artist or character. Positioning of the artist within the cinematography is also important as it is conventional to see the artist positioned above other people within the camera shot. This is because it connotes their status and like Dyers star theory, makes them appear extraordinary for the consumer.
What cinematography will you include and why?
Within our music video we are going to use different cinematography. Throughout the performance element of our music video, we are mainly going to use close ups and mid shots. This is because it positions the artist in the center of the frame in order to introduce the artist to the audience. This also connotes the artists importance and focuses their attention on only the artist rather than on the background. It is also effective for the target audience as they are able to see the artists facial expressions when singing the lyrics and allow them to relate to the emotions of the artist. Therefore this enables the audience to build up a relationship with the artist as they get a better understanding of the song.
Another camera shot that is going to be used throughout the performance of the music video is a long shot.We decided to do this as it will show the artist playing the guitar reflecting the artists talent. This will further promote the artist attracting the audience. This camera shot will show mise-en-scene elements such as location and costume. This is important as the locations we decided to use in the video have significance. One performance location is on the white cliffs of Dover which connotes the artist being alone and isolated. The artist is going to be seen in casual clothing which will be seen in the long shot. This is so it conforms to Dyers star theory showing that the artist is 'ordinary' however 'extraordinary' for the consumer. The artist is going to appear extraordinary as he will wear known labelled items of clothing. An example of this is when the artist is wearing a Super dry jacket. Therefore it portrays the artist as fashionable in which the target audience will look up to.
However within the narrative element in the music video, we are going to use various camera shots that creates a continuous flow throughout the video. This is crucial as the purpose of the narrative is to give the target audience a better understanding of the song. One camera shot we are going to use in particular is a a close up. This is going to be used in different scenes to highlight to the audience different connotations to the iconography we have chosen to use. For example at the beginning of the video a close up camera shot is going to be used to show the female looking through a photo box in which she finds a photograph of her and her ex boyfriend. She then goes on to rip the photo in half connoting the characters feelings of anger and sadness. This is effective as the audience empathize with the character enabling them to build up a relationship. It also gives them a more depth understanding to what the song is about. This is going to be used again later on in the music video when there is a flashback of the male and female playing cards. A close up camera shot is going to be used to show the king and queen of hearts. Each of the cards symbolize the male and female characters and connotes to the audience that the female 'played him' and she won as she cheated on him and they are no longer together. Therefore the narrative helps the audience get a better understanding to what the song is about and are able to relate to the characters.
Within our music video we are going to use different cinematography. Throughout the performance element of our music video, we are mainly going to use close ups and mid shots. This is because it positions the artist in the center of the frame in order to introduce the artist to the audience. This also connotes the artists importance and focuses their attention on only the artist rather than on the background. It is also effective for the target audience as they are able to see the artists facial expressions when singing the lyrics and allow them to relate to the emotions of the artist. Therefore this enables the audience to build up a relationship with the artist as they get a better understanding of the song.
Another camera shot that is going to be used throughout the performance of the music video is a long shot.We decided to do this as it will show the artist playing the guitar reflecting the artists talent. This will further promote the artist attracting the audience. This camera shot will show mise-en-scene elements such as location and costume. This is important as the locations we decided to use in the video have significance. One performance location is on the white cliffs of Dover which connotes the artist being alone and isolated. The artist is going to be seen in casual clothing which will be seen in the long shot. This is so it conforms to Dyers star theory showing that the artist is 'ordinary' however 'extraordinary' for the consumer. The artist is going to appear extraordinary as he will wear known labelled items of clothing. An example of this is when the artist is wearing a Super dry jacket. Therefore it portrays the artist as fashionable in which the target audience will look up to.
However within the narrative element in the music video, we are going to use various camera shots that creates a continuous flow throughout the video. This is crucial as the purpose of the narrative is to give the target audience a better understanding of the song. One camera shot we are going to use in particular is a a close up. This is going to be used in different scenes to highlight to the audience different connotations to the iconography we have chosen to use. For example at the beginning of the video a close up camera shot is going to be used to show the female looking through a photo box in which she finds a photograph of her and her ex boyfriend. She then goes on to rip the photo in half connoting the characters feelings of anger and sadness. This is effective as the audience empathize with the character enabling them to build up a relationship. It also gives them a more depth understanding to what the song is about. This is going to be used again later on in the music video when there is a flashback of the male and female playing cards. A close up camera shot is going to be used to show the king and queen of hearts. Each of the cards symbolize the male and female characters and connotes to the audience that the female 'played him' and she won as she cheated on him and they are no longer together. Therefore the narrative helps the audience get a better understanding to what the song is about and are able to relate to the characters.
How is your cinematography conventional to your music genre
The cinematography used in the music video is conventional to the pop music genre as close up are often used when the artist is seen to be performing. This is because it is effective in introducing the artist to the target audience and allowing them to build up a relationship with the artist through their facial expressions. Therefore our music video conforms to the stereotypical conventions of a pop music video. Long shots are also conventional to see in this particular music genre as it gives the audience a better understanding of the narrative through mise-en-scene elements. The artist is further promoted through their costume which portrays their personality and a long shot helps do this. Different locations are conventional to see within a pop music video. For example a isolated location connotes the feelings on loneliness and a long shot shows this.
The cinematography used in the music video is conventional to the pop music genre as close up are often used when the artist is seen to be performing. This is because it is effective in introducing the artist to the target audience and allowing them to build up a relationship with the artist through their facial expressions. Therefore our music video conforms to the stereotypical conventions of a pop music video. Long shots are also conventional to see in this particular music genre as it gives the audience a better understanding of the narrative through mise-en-scene elements. The artist is further promoted through their costume which portrays their personality and a long shot helps do this. Different locations are conventional to see within a pop music video. For example a isolated location connotes the feelings on loneliness and a long shot shows this.
How does it build a relationship with your target audience?
The cinematography within the music video creates a continuous flow throughout the narrative. This effective as it gives the audience a better understanding to what the song is about and allowing them to empathize for the characters. The close up camera shots also highlight the persons facial expressions and therefore they are able to see the artists emotions of the lyrics. This therefore enables the target audience to build a relationship with the artist as they can relate. Cinematography reveals the costumes of the artist, identifying the artists genre and portraying the personality of the artist. It is conventional for the artist to be seen in casual clothings so they appear 'ordinary' for the consumer and therefore making them seem down to earth and approachable. This encourages the audience to build a relationship with the artist as they view them as a role model and look up to them.
This post demonstrates good planning techniques and this is because you have considered a range of camera shots that you would like to include within your music video. You have considered the effect of the shots well and also where they will be evident.
ReplyDeleteNow aim to focus on different angles and also aim to include images to support the points that you have made.