Planning setting and iconography
What is the purpose of settings and iconography?
The purpose of settings and iconography in a music video is that is conveys the style of the video and helps portray different meanings/connotations to the lyrics. These mise-en-scene elements are massively effective in helping the audience get a better understanding of the message of the song as it gives them some context. It also helps identify the genre of the song and artist in which the settings and iconography either conforms or subverts.
Settings are a significant feature in a music video as it gives the audience firstly some context, and secondly could help show the relationships between the characters.Like Goodwin's theory suggests, most music videos will display a relationships between the lyrics and the visuals. Therefore certain locations connote the emotions felt by the artist which is portrayed to the audience. For example locations such as a beach is a conventional location that is used to show a young couple spending time with each other. This highlights to the audience the significance of the location and it could show the artist emotions of being happy or in love. Settings are also important as the audience want to be able to relate to the narrative, therefore realism is created through the choice of conventional locations in the music video.
Iconography is significant in music videos as it is used to connote certain representations. In some music videos, iconography is used to establish the artists image and the genre on their music. It also can be used to show whether the artist conforms or subverts the genre of their music and gives the audience a better understanding of the narrative. One example of a pop artist who is diverse is Lady Gaga. Through the use of iconography, she used coke cans as rollers for her hair following the narrative that she is in prison. This is unusual and subverts generic pop conventions and therefore the audience can see how she differs from other pop artists.
The purpose of settings and iconography in a music video is that is conveys the style of the video and helps portray different meanings/connotations to the lyrics. These mise-en-scene elements are massively effective in helping the audience get a better understanding of the message of the song as it gives them some context. It also helps identify the genre of the song and artist in which the settings and iconography either conforms or subverts.
Settings are a significant feature in a music video as it gives the audience firstly some context, and secondly could help show the relationships between the characters.Like Goodwin's theory suggests, most music videos will display a relationships between the lyrics and the visuals. Therefore certain locations connote the emotions felt by the artist which is portrayed to the audience. For example locations such as a beach is a conventional location that is used to show a young couple spending time with each other. This highlights to the audience the significance of the location and it could show the artist emotions of being happy or in love. Settings are also important as the audience want to be able to relate to the narrative, therefore realism is created through the choice of conventional locations in the music video.
Iconography is significant in music videos as it is used to connote certain representations. In some music videos, iconography is used to establish the artists image and the genre on their music. It also can be used to show whether the artist conforms or subverts the genre of their music and gives the audience a better understanding of the narrative. One example of a pop artist who is diverse is Lady Gaga. Through the use of iconography, she used coke cans as rollers for her hair following the narrative that she is in prison. This is unusual and subverts generic pop conventions and therefore the audience can see how she differs from other pop artists.
What settings will you include and why?
The of the most significant setting that we decided to use in our music video is the white cliffs of Dover. We chose this location to show elements of both performance and narrative based. The artist of our music video will be show to perform on the cliffs of Dover in which a flash back will be used to show some narrative. This will represent the significance of the location as it will show the the artist the female at the same location when they were happy. The connotations of the white cliffs will be used to symbolize the couple when they were in love, which will show a contrast to the present day which the artist is shown to reminisce over the fond memories the couple once had.
Another location that is going to be used in our music video is a simplistic dark room. This is going to be used to establish the artist at the beginning of the song. Mise-en-scene elements such as low key lighting is going to be used to focus the audience attention on the artist making him the main focal point. The effects of the room being simplistic means that the audience are able to reflect on the artists talent and through close up camera shots, the audience will in turn build up a relationship with the artist.
A further location that will feature in our music video is a bedroom. This will be used to show the context of the music video through some narrative. The artist and female will be shown in a flashback happy playing cards in the bedroom. This location is significant as it shows the positive close relationship between the characters, whilst showing the contrast between couple when they were happy in the past. The use of the bedroom will also be effective as it will show voyeuristic treatment of the females body, therefore conforming to Goodwin's theory. This is going to be shown through close up camera shots of the female that will feature in the music video.
The of the most significant setting that we decided to use in our music video is the white cliffs of Dover. We chose this location to show elements of both performance and narrative based. The artist of our music video will be show to perform on the cliffs of Dover in which a flash back will be used to show some narrative. This will represent the significance of the location as it will show the the artist the female at the same location when they were happy. The connotations of the white cliffs will be used to symbolize the couple when they were in love, which will show a contrast to the present day which the artist is shown to reminisce over the fond memories the couple once had.
Another location that is going to be used in our music video is a simplistic dark room. This is going to be used to establish the artist at the beginning of the song. Mise-en-scene elements such as low key lighting is going to be used to focus the audience attention on the artist making him the main focal point. The effects of the room being simplistic means that the audience are able to reflect on the artists talent and through close up camera shots, the audience will in turn build up a relationship with the artist.
A further location that will feature in our music video is a bedroom. This will be used to show the context of the music video through some narrative. The artist and female will be shown in a flashback happy playing cards in the bedroom. This location is significant as it shows the positive close relationship between the characters, whilst showing the contrast between couple when they were happy in the past. The use of the bedroom will also be effective as it will show voyeuristic treatment of the females body, therefore conforming to Goodwin's theory. This is going to be shown through close up camera shots of the female that will feature in the music video.
What iconography will you include and why?
The most prominent elements of iconography that is going to be used in the music video is cards. This is going to be shown when the couple are in the bedroom playing a game of cards. Different cards such as the king and queen are representations of the male and female characters in the music video. The cards are shown to be symbolic of the relationship. The female plays the artist by cheating on him as if the relationship is a game. Further along the video the cards are going to be set on fire, symbolizing the relationship falling apart and how the love has burned out. This is significant as it shows connotations of the artists emotions. IT portrays the pain and hurt felt from the relationship allowing the audience to relate to the narrative.
A Further piece of iconography that will be used in the music video is the artists guitar. This is effective as it is a generic convention of a pop music video which highlights the artists talent. Close up camera shots are going to be used throughout the performance element of the music video showing the artist playing the guitar. This is significant as it shows the artist be ordinary and extraordinary, therefore our music video will conform to Dyer's Star theory.
The most prominent elements of iconography that is going to be used in the music video is cards. This is going to be shown when the couple are in the bedroom playing a game of cards. Different cards such as the king and queen are representations of the male and female characters in the music video. The cards are shown to be symbolic of the relationship. The female plays the artist by cheating on him as if the relationship is a game. Further along the video the cards are going to be set on fire, symbolizing the relationship falling apart and how the love has burned out. This is significant as it shows connotations of the artists emotions. IT portrays the pain and hurt felt from the relationship allowing the audience to relate to the narrative.
A Further piece of iconography that will be used in the music video is the artists guitar. This is effective as it is a generic convention of a pop music video which highlights the artists talent. Close up camera shots are going to be used throughout the performance element of the music video showing the artist playing the guitar. This is significant as it shows the artist be ordinary and extraordinary, therefore our music video will conform to Dyer's Star theory.
How is your settings and iconography conventional to your music genre?
A convention of a pop music video is that through the narrative, context is shown to give the audience a better understanding of the lyrics. One theory in particular that suggests this is Goodwin's theory. He believed that a music video should show a correlation between the lyrics and the visuals. Therefore through various flashbacks our locations will show a contrast between when the couple were happy and in love to when they were playing each other. Connotations and symbolism of the iconography is conventional to the music genre as it gives the audience a better understanding of the song and the emotions felt by the artist. Therefore the settings and iconography that is going to be used in our music video is conventional to the music genre as they conform to generic pop conventions.
A convention of a pop music video is that through the narrative, context is shown to give the audience a better understanding of the lyrics. One theory in particular that suggests this is Goodwin's theory. He believed that a music video should show a correlation between the lyrics and the visuals. Therefore through various flashbacks our locations will show a contrast between when the couple were happy and in love to when they were playing each other. Connotations and symbolism of the iconography is conventional to the music genre as it gives the audience a better understanding of the song and the emotions felt by the artist. Therefore the settings and iconography that is going to be used in our music video is conventional to the music genre as they conform to generic pop conventions.
How does it build a relationship with your target audience?
Mise-en-scene elements such as location and iconography are effective in allowing the audience to build up a relationship with the artist. The scene in the dark room allows the audience to focus on the artist and his talent as it consists of low key lighting. Close up camera shots will be used to show the artists facial expressions conveying the emotions felt by the lyrics to the audience. Therefore they are able to relate to these feeling and build up a relationship. Close up camera shots also focuses the audiences attention on the artists talent which also grips the audiences attention.
Mise-en-scene elements such as location and iconography are effective in allowing the audience to build up a relationship with the artist. The scene in the dark room allows the audience to focus on the artist and his talent as it consists of low key lighting. Close up camera shots will be used to show the artists facial expressions conveying the emotions felt by the lyrics to the audience. Therefore they are able to relate to these feeling and build up a relationship. Close up camera shots also focuses the audiences attention on the artists talent which also grips the audiences attention.
This demonstrates proficient planning requirements for your music video. You have included a variety of points to explain your reasons for selecting certain locations and iconography elements. The points that you have included, helps to show your visualisation of your music video, but further discussion of the conventions, are essential to demonstrate further planning skills.
ReplyDeleteAim to include images, to support the points that you have made.